Privacy policy

Data Protection Policy

li-x GmbH (“li-x”) is delighted that you have visited our website and thanks you for your interest in our company. We take the protection of your private data seriously and would like you to feel at ease when visiting our website.

Our data protection policy is intended to inform you about the data we collect during your visit at li-x GmbH and how this information is used.


Name and contact details of the responsible body and, if applicable, its/his/hers representative:

li-x GmbH
Barmbeker Straße 2
22303 Hamburg
Phone:+44 20 363 013 – 39
Fax: +49 (0) 40 – 609 44 09 – 11

Executive Director: Dipl. Kfm. Boris Vöge
District Court of Hamburg HRB 130997


Contact details of the data protection officer:


Purposes for which the personal data are to be processed:

We collect, store and process personal data for the following purposes, if you voluntarily provide this information to us in the framework of your order or when you contact us:

  • For purposes of processing the contract
  • For our own marketing purposes
  • For our statistics


Legal basis for the processing

The processing of your personal data is carried out on the following legal bases:

  • On the basis of your consent, Art. 6 para. 1 (a) GDPR
  • To fulfil a contract made with you, Art. para. 1 (b) GDPR
  • Legitimate interests, Art. 6 para. 1 (f) GDPR (see below)


Legitimate interests:

We process your information in furtherance of the following legitimate interests:

  • To improve our offers and marketing
  • Protection against misuse
  • Statistics


Recipients or categories of recipients of the personal data

When processing your data, we work together with the following service providers, who have access to your data:

  • Providers of Web analysis tools
  • Suppliers


Period for which the personal data will be stored:

We store your personal data,

  • if you have consented to the processing, only until you revoke said consent,
  • if we require the data to execute a contract, only until the end of the contractual relationship with you or as long as legal retention periods permit,
  • if your personal data is used on the basis of legitimate interest, only until your interest outweighs deletion or anonymisation.


Data sources

We obtain the data from you (including the devices you use).


Data transmission to third countries

The data are transmitted to third countries outside the EU. The transmission is based on statutory contractual provisions that are intended to ensure adequate protection of your data and that you can look into upon request.


Right of information, rectification, erasure or right of limitation of processing or revocation to processing, as well as the right to data portability:

You have – partially under certain circumstances – the right,

  • to request information about the processing of your data,
  • to correct your data,
  • to have your data erased or blocked,
  • to restrict processing,
  • to object to the processing of your data,
  • to receive your data in a transferable format and to transmit said data to third parties,
  • to withdraw your consent to the processing of your data in the future and
  • to file a complaint with the responsible supervisory authorities about unlawful processing. The responsible supervisory authority is the Hamburg Commissioner for Data Protection and Freedom of Information (HmbBfDI).


Requirement or obligation to provide data

Unless specifically indicated, the provision of data is not a requirement or an obligation.


Further information on data protection
Automatic storage of access data

Every time you visit our website, usage data are transmitted by your Internet browser and stored in log files known as server log files. The data sets stored in the process contain the following data: the domain from which the user accesses the website, date and time of access, IP address of the accessing computer, website(s) visited by the user in the context of the offer, amount of data transferred, browser type and version, operating system used, name of the Internet service provider, notification of whether the retrieval was successful. These log file datasets are analysed in an anonymised form, in order to improve the offer and to make it more user-friendly, to find and remove errors and to manage the capacity utilisation of servers.


Contact form

Using the contact form on our website is the quickest and easiest way to get in contact with us. To make getting in contact with us possible, a few mandatory fields are marked as such. When you fill in the fields and select “Submit”, you consent to your data being sent to us along with the message by email. The data are not stored on the webserver.


Email newsletter

If you sign up for our newsletter, we use the data that is necessary, or separately provided by you, to send you our email newsletter on a regular basis. You can unsubscribe from the newsletter at any time. You can do so either by sending a message to the indicated contact point or via a link provided in the newsletter.



This website also uses so-called cookies. A cookie is a text file with an identification number that, together with the requested data, is transmitted to the user’s computer and stored there when the website is accessed. The file is stored there for later access and used to authenticate the user.
As cookies are only simple files and not executable programs, they pose no threat to your computer. Cookies do not contain personal data, which means your private information remains protected. Browsers accept these cookies automatically depending on the settings configured by the user. However, this setting can be changed and the storage of cookies disabled or configured so that the user is notified when a cookie is stored. In the case that cookies are disabled, however, some functions of the website may not be available or only to a limited extent.
The li-x website uses temporary (so-called “session”) cookies, i.e., cookies that are only valid for the period of a so-called “session” and that are automatically deleted when the browser is closed. li-x may have links to other websites where cookies may also be used.

Learn more about what cookies are and how you can delete them here:


Use of the “Google Analytics” analysis tool
We use the Google Analytics service of Google Inc. This service allows analysis of the use of our web pages and uses cookies to do so. For this purpose, the information generated by the cookie, such as your anonymised IP address, is transmitted on our behalf to a Google Inc. server in the USA, where it is stored and analysed. Here, Google Analytics was extended by the code “gat._anonymizeIp();”. This ensures anonymous collection of IP addresses. Generally, your IP address is truncated by Google within the European Union or other parties to the Agreement on the European Economic Area (EEA). Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address sent by your browser will not be linked to other data from Google. Remarketing, demographics and interest reports are used within the framework of the Google Analytics advertising feature. The purpose of these procedures is to use the information about user behaviour to direct the advertising measures closer to the interests of the respective users. As part of remarketing personalised advertising can be enabled on other websites based on the user’s surfing behavior on the li-x website. The advertising media may contain products that the user previously viewed on the li-x website. Insofar as you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise your ads, Google will use that information for cross-device remarketing. Any products that allow conclusions about the health of the user are excluded from this procedure by li-x. You may object to the collection of your data by Google Analytics at any time. The following options are available for this:

Most browsers accept cookies automatically. However, you can prevent the use of cookies by configuring your browser accordingly; in this case, however, not all functions of the website may be accessible to you. The settings must be made separately for each browser that you use.

Furthermore, you can also prevent Google Inc. from collecting and processing this information by downloading and installing the browser add-on available at the following link:

Alternatively, or within browsers on mobile devices, please click on the following link: Deactivate Google Analytics. This stores an opt-out cookie on your device for our web pages with effect on your currently used browser. If you delete your cookies in this browser, you will need to click on the link again.

You can find more information on terms of use and data protection at and at


Google AdWords
This website uses the online advertising program “Google AdWords” and, in the context of Google AdWords, Conversion Tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. In doing so, we aim to tailor our advertisements to your interests, make our website more interesting for you and achieve a fair calculation of advertising costs. More information on Google’s privacy policy can be found here:


Google Remarketing
By means of the Remarketing Technology from Google Ireland (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), users who have already visited our site are addressed again through interest-based advertising on the Google Partner Network. The advertisements may contain products that the user previously viewed on the adviqo website (Remarketing). For this purpose, Google Remarketing tracking pixels are integrated on this website. These record the user behaviour on the website (e.g., viewed consultants), the technical characteristics of the website visit (e.g., the browser used, the IP Address) as well as the buying behaviour (e.g., last visited consultants) without any personal reference and then transmits this information to Google. Google uses cookies for the purpose of recognising and assigning users. Insofar as users have consented to Google linking their Web and app browsing history to their Google Account, and using information from our Google Account to personalise ads that they see on the Internet, Google will use the logged-in users’ data along with other data it collects to create and define target group lists for cross-device remarketing. To support this feature, Google Analytics will collect authenticated IDs of these users. The personal data of Google are temporarily linked to Google Analytics data to create target groups.
More information and ways to disable these ads can be found a


The newsletter is sent by means of the mailing service provider SendinBlue, a simplified limited company registered with the Commercial Registry of Paris under the number 498 019 298, headquartered in 55 Rue d’Amsterdam, 75008 Paris. The mailing service provider may use the data of the recipients in pseudonymous form, i.e., without assignment to a user, to optimise or improve their own services, e.g., for the technical optimisation of the sending and presentation of newsletters or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to approach them directly nor does the provider pass on the information to third parties.
The newsletters contain a so-called “web-beacon”, i.e., a pixel-sized file that, upon opening the newsletter, is retrieved from our server, or, if we have used a mailing service provider, from their server. In the framework of the retrieval, technical information such as your browser type and operating system, as well as your IP address and the time of retrieval, is collected. This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behavior, their download locations (identifiable through IP addresses), or download times. Statistical data collection also includes an analysis of whether the newsletters are accessed, when they are opened, and the links that are clicked on. Although this information technically allows the tracking of individual newsletter recipients, neither we nor the shipping provider, if involved, are interested in watching the behaviour of individual users. Data analysis is more importantly used to recognise patterns in the reading behavior of our users, and to adapt contents accordingly or send different content according to the interests of our users. SendinBlue’s data protection regulations can be found here:


For dispatch of the newsletter, we also use the services of Getresponse Sp. z o.o., headquartered in Gdansk, Poland, ul. Arkonska 6, A3, 80-387 Gdansk.
Getresponse will only use your data to dispatch the newsletter and to evaluate this dispatch on our behalf. Furthermore, Getresponse will only use your data to improve our own service. Getresponse will neither use the data to contact you personally nor disclose your data to third parties. The data used by Getresponse contain a “web-beacon” that sends a notification to Getresponse when you open the newsletter and/or click on a link contained in said newsletter. In this case, information about your browser, your location and, your IP address is transmitted to Getresponse. This information is used to help us optimise how we approach you.
For information on how Getresponse handles your data, please refer to the data protection policy of Getresponse:


We use Mouseflow, a service provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Mouseflow is an analysis tool that captures mouse clicks and movements, scroll movements and other metadata. The data are processed for the purpose of optimising our Internet offer. This service collects anonymised information about your IP address, the pages on our website that you visited and, if necessary, other data required by Mouseflow for the provision of the service. You can stop the collection of data by Mouseflow by obtaining an opt-out cookie here: This cookie effectuates that no visitor data will be collected and stored by Mouseflow when visiting this website. Note: If you delete your cookies, this means that the opt-out cookie also gets deleted and you may need to re-activate it.
For more information on data protection and the cookies used at Mouseflow, please visit the Mouseflow website:


We use Salesviewer on our website. Salesviewer collects data for marketing, marketing research and optimisation purposes.
Usage profiles under a pseudonym can be created from these data. This uses a so-called Tracking Script, which serves to collect company-related data. The data collected using these technologies are not used to personally identify the visitor of this website without the explicit consent of the data subject and are not connected to any personal data of the pseudonym carrier.

Data collection and storage can be objected to at any time with effect in the future, by clicking on this link This prevents SalesViewer from collecting any data on this website in the future by saving an opt-out cookie for this website on your device. If you delete the cookies in this browser, you will need to click on the link again.


If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions We will not disclose these data without your permission.
We use the services of Contact Form 7 for our contact form. Their data protection policy can be found here: